The vertical Food Phenomenon
December 13, 2012
Santa has come early at the hardware-trade, at least here in Mittagong. Driving back late from Sydney, a large solar driven multi coloured sign heralded that ‘face painting’ would be a daily event at Bunnings together with ‘cooking lessons’. You would have to give it to them. Such entrepreneurial spirits flashing every few seconds. Who would have thought hardware shops would give cooking lessons? It is not as if cooking food has been put on the backburner, and people are just eating cold cabbage with tripe.
You only have to turn on the TV, morning or night, to hear and see someone holding up some latest morsel, glistening with juices and with contrasting colours. The cook or taster pronouncing…’oh, yum’ with ‘oh…wow’ second and a somewhat lamer third coming in at ‘how nice’.
I have yet to hear oh… how fucking awful, or even oh yuck, while heaving and retching! Surely, sometimes the result is not up to scratch and the viewer would be so much happier, if, just sometimes, the culinary result was less than planned like the viewers own efforts in the caesarstone kitchen with the multi story oven.
Just consider how on TV cooking is often done under the most harrowing conditions. Last week on TV a dish was cooked in the middle of a raging Mekong river on a rickety boat and with just one small hardly flickering little flame in the middle of a torrential monsoonal downpour… Yet, the result was stunning and again it was held up as a trophy of cooking art regardless or perhaps because of those dire adversarial circumstances.
The viewer could not but become deeply depressed with their own miserable result of a limp pale yellow poached egg staring at them on a piece of toast which was only just made edible by scraping the charcoal off. No, “oh yum”. Not even a single “how nice’.”
How disconcerting it is for us, salivating viewers, to then, often within the same hour, advertisements are shown urging us to give generously to World Vision. The tearstained mother holding up a dying baby, children reduced to eating crispy insects to just stay alive another day. It would be so much better and more sensitive if those ads were shown during that Ancestry.com ‘where do you come from’ programs, together with funeral insurances enticements. How glorious that elderly couple beam at us. They are so happy with their funeral ‘plan’ while their well fed grand-daughter stares out from the top of a bridge over the expanse of a lovely flowing river. Her life is just starting but ours might need a coffin ‘plan;’ but look, we are still living it up to the hilt! But… we don’t want to burden anyone with our funeral. Geez, what would our kids do without us having a plan; bury us in the back-yard?
The cooking program also often shows us food precariously stacked upwards, like a block of home units. Why does it have to be vertical? Are we running out of space? Is this what overpopulation has caused? Or is it because the top layer is closer to our mouth? Everything has to be so effortless lately; perhaps lifting the spoon up is now being investigated by the cooking moguls.
Easy does it. It is the same with the modern cloth line. All clothes have to be taken off the line with one magic swoop. Rrrrt it goes and the washing line is empty ready for the next run. Very tempting this is, with time so short and busy mothers and (some fathers) driving kids to schools, ballet, and flute and sax lessons. It all has to be so very Rrrrrt now and in split second timing.
Anyway, Bunnings has weighed in with also giving cooking lessons, competing with the outside Barbeque sausage sandwich stall run by the Lions Club. Perhaps it is to entice the sale of outdoor kitchens. Has anyone seen the latest of those? Enormous outdoor stainless steel kitchens costing as much as houses, are now up for sale. They include water taps, rotisserie, and fridge with ice making and fish scaling capability, a fiery turbo driven stone lined pizza oven and ample storage to hold the suckling pig.
I am still getting over assembling a modest two burner affair some years ago. Boy, did it have many nuts and bolts with matching Allen key. It took me 12 hours and had to turn the whole contraption upside down to retrieve a single nut that had fallen in a steep crevice behind one of the burners. Finally a team of mental health experts overseen by a crack psychiatrist were called in to counsel me while I was finishing the job.
It seems that eating is now a disorder for more than a million Australians. Binge eating and binge starving is now all the go. We just don’t seem to be able to get our eating habits right. Yet, it used to be so simple.
We ate to survive.
Tags: Australia, Bunnings, Mekong, Mittagong, Santa, Sydney, Vietnam, World Vision
gerard oosterman said:
Ikea now sells self-make feather cushions. The cover now comes with a goose.
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Therese Trouserzoff said:
Gez, did you leave out a word in this comment “comes home” ?
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helvityni said:
…does the goose walk home? i mean to the shopper’s home not to his own.
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sandshoe said:
…that is so organic and excellent. The goose delivers.
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algernon1 said:
How dreadful cooking lessons competing with the Lions club cooking their fat laden sausages . You’d think they’d get together and workshop that wouldn’t you. I mean cooking lessons competing with the plumbing and the grouting lessons. Your average punter would be confused to say the least.
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gerard oosterman said:
Do people cook more? I am not sure. Vegetable and fruit sections in shopping malls are still very big. I believe one of Woolies big ticket items are bananas.
On TV I still think the Spanish show with that Englishman touring around in a Kombi van is about the best. Often the food is simple and tasty. I suppose Mangalla with those lingering sexy side- way glances into the camera is getting a bit stale. The way she licks her fingers and then gives that promise of a lick somewhere else is overdoing it as well. Still she beats Maggy Bears with that ,”oh, how yummy and oh, really nice.”
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algernon1 said:
We’ve had some of the Algernoninas’ friends stay over in the past, they don’t know what to do with the vegetables. When asked they’ll tell you they don’t eat vegetables at home. we also know of people who live on takeaway. Now there is nothing wrong with the odd takeaway but to eat it for nearly every meal! I mean basic cooking isn’t really that hard is it. I like the Spanish kombi bloke, the food looks great and no pretence. One I laugh at is that 10 minute send up after one of the programs on a Friday night on the ABC, looks like she sending up Nigella.
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Big M said:
Mrs M and I celebrated our 18th wedding anniversary at Rick Stein’s ‘Ballisters’ Restaurant at Mollymook. The same as what you see on telly: straightforward seafood.
Yes, I love the Nigella send up, too.
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helvityni said:
Mangella???
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vivienne29 said:
Gerard, I guess some people do cook more and still people do not do much of it. You can’t judge by what you see on tele or read in the papers and all those pics of fat people’s bums – the bottom half of people. Awful. I do believe most fat people do eat too much, full stop. The country is not full of people with otherwise unknown diseases that make you fat. It’s codswallop. As I now going mainly to do my shopping in our lovely village I am spared the sight of those in the food mall – nearly all fat. And their trolleys more often than not are full of Coke by slab. Don’t know much about stacked food other than what I see on cooking shows. Restaurants in the country are not all that into balancing acts.
Outdoor stainless stell BBQs and kitchens and what not.
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vivienne29 said:
My reply got stuck ……… what not. Just use your bloody inside kitchen to cook that pizza. Had friends who rented a swish house which had its own pizza etc oven. So dam hot.
No cool unless used in the winter. Me, I am sticking with my little hibachi for the outdoors.
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Big M said:
I was thinking that this vertical food thing seemed absurd, but, the, last week, went to a restaurant where they had managed to pack hundreds into a narrow space, with the use of narrow tables, and a metal stacking arrangement for the serving plates. Great idea, but, like a pair of men’s trousers from the seventies, no ball room.
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gerard oosterman said:
Yes, those tight pants must have killed lots of sperm. We all know that the free-swinging is a need for most of the max. I wonder if pregnancy rates were down during those years of the pipe pants?.
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Big M said:
I think they tried to compensate by the increased frequency of sausage concealment!
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sandshoe said:
Hilarious. Hilarious. I howled. ‘…ample storage to hold the suckling pig’. Still wiping the tears of mirth out of my eyes. Consistently ironic in flavour with an embedded tongue in cheek. Gez, you’re an absurdist. I enjoyed that rollick from the first word to the last. Unmerciless comedic satire in the vein of black humour & lifted at the end. Many thanks be rewarded your houses. ‘Shoe. 🙂
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gerard oosterman said:
Thank you Shoe; I could not have been given better praise. Laughter is the best reward.
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Lehan Ramsay said:
Clearly Gerard you never met my Grandmother Braines.
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gerard oosterman said:
I would love to. Shall I wear my Pierre Cardin navy blue jacket?
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Lehan Ramsay said:
Quite possibly you shall, Gerard.
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helvityni said:
And what is all this piling of your food into pyramids in the middle of huge white or square plates…
The apprentice chefs are now doing it on the Club Scene, Soldiers club, Workers club and even at the bloody Bowling clubs.
It’s happening even on the Central Coast, a friend took a visiting English cousin to one of these places for a good old roast pork dinner. She almost vomited when she saw the food, the whitish fat was showing at the bottom, then the restf carefully balanced on top of it and as a crown a bit of crackling over the roast potato…
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gerard oosterman said:
There is a shop in the food-court at Macquarie shopping Emporium in Campbelltown that sells salted crackling in different sized beakers just like some now sell lattes in varying sizes. Enormous people walk around crunching their crackling while just born babies in prams suck on 3 liter Cokes.
I musn’t be cruel though. I can eat all the crackling and lose weight. It’s all in the genes!
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algernon1 said:
No to be confused with the Macquarie shopping centre opposite the uni near me. Mind you I can’t recall any pork crackling shops but those as wide as they’re tall pushing the child partaking the coke intravenously are there to see. There are Asian shops in Eastwood though that sell pork crackle by the bag full.
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gerard oosterman said:
Yes, yes Algy. You are so right. Funny, but while writing ‘Macquarie’ it I felt it had a different name but could not recall any other name. Is Alzheimer starting to gallop? Its right name is MAcArthur Square shopping Mecca.
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algernon1 said:
Is the Mecca in deference to those of the Muslim faith there at MacArthur I wonder.
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helvityni said:
Gez, any word that starts M,Mangella, MacArthur, it’s all the go, maybe it was Mangella shopping Mall…
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