Photo:       Alan Jones has been told to return his $250,000 Mercedes-Benz. (ABC TV)

Broadcaster Alan Jones has been asked to return his Mercedes-Benz after the car manufacturer cancelled its sponsorship deal with his radio station 2GB.

Mercedes-Benz says Jones’s suggestion that Prime Minister Julia Gillard’s father died of shame was appalling.

A number of other sponsors have turned their back on the broadcaster’s radio show since the comments came to light.

Mercedes-Benz says the $250,000 car will be repossessed if it is not returned by the end of the month.

Jones had been given the 2012 S-Class Mercedes as a part of his sponsorship deal.

During a press conference last Sunday, Jones stated that both 2GB management and its sponsors were aware of his position on political issues and that he did not expect a falling out.

However, online campaigns emerged early in the week, urging people to boycott businesses that continued to support Jones and his program.

Woolworths, Coles, Dilmah, Freedom Furniture, ING, Bing Lee, and Challenger have all withdrawn advertising from Jones’s program.

Mercedes-Benz is understood to have ditched all commercial deals with 2GB after the incident.

Topics:radio-broadcasting, people, sydney-2000

First posted    Sun Oct 7, 2012 9:31am AEDT